BIRMINGHAM, AL – May 23, 2017 – Merchants Retail Partners, LLC (MRP), a Birmingham, Alabama based real estate investment firm, won a MAXI Silver Medal Award at this year’s 2017 International Council of Shopping Centers National Conference in Las Vegas, Nevada.

Among thousands of entrants, MRP’s Grand Boulevard in Destin, Florida, won a Silver Maxi for open-air fashion centers, spanning greater than 500,000 Square Feet, for its unique marketing efforts and innovative marketing programs. “We decided four (4) years ago to focus our efforts on creating a unique environment and experience with the Grand Boulevard platform. Our marketing and event efforts have raised over $12,000,000 for children’s charities since we initiated this strategy. That is clearly the area we are most proud of”, said Bill Leitner, Managing Principal at Merchants Retail Partners, LLC.


“Grand Boulevard represents a true “experience retail” shopping destination. We’ve created a mosaic of tenants that is driving significant customer traffic, which in turn, drives our community events.

It’s become a special place to visit,” said Bill Leitner.

Grand Boulevard is located in South Walton County in the Sandestin Community and spans 500,000 SF with a mix of entertainment, fashion, restaurant, and necessity-retail uses. Grand Boulevard represents MRP’s largest investment in the “experience retail” sector with entertainment, restaurant, fashion, necessity retail, and office users. Grand Boulevard is home to a broad array of tenants including Tommy Bahama Café, Anthropologie, Vineyard Vines, and Alabama-based Kinnucans.

Grand Boulevard is a shop, dine, play and stay Town Center spanning 52 acres. The Pottery Barn Mansion store will span approximately 18,000 SF and be the first Pottery Barn Mansion opened in the panhandle of Florida and Alabama. Pottery Barn will complement many recent deals with other retailers including Anthropologie, Lily Purlitzer, Vineyard Vines, L’Occitane, and Grimaldi’s Pizza.

About Merchants Retail Partners

Merchants Retail Partners (MRP) is a full-service development and acquisition investment platform owned by management and Protective Life Insurance Corporation, a national insurance provider that has a $70.5 billion balance sheet.  MRP’s vertically integrated platform develops green-field projects and acquires underperforming assets with near-term growth potential. The MRP management team has more than 100 years of collective retail experience and has acquired and/or developed over 20 million square feet of retail assets worth approximately $4 billion in the Southeast and Mid-Atlantic states.

For Merchants Retail Partners
Amy Garrett

Protective Center, 2801 Hwy 280 South, Suite 345, Birmingham, AL 35223